Policy in Practice

Policy in Practice are an award winning, social focused company working to reduce poverty by making the welfare system easier to navigate.
PiP had outgrown their previous website and felt they needed a fresh design with a improved user interface and experience for their users. The key issues were a more visually appealing approach to the publications area, media and blog area, where the experienced a high volume of traffic. The website also had to integrate with seamlessly with other applications and finally, create a visually more impactful call to action and messaging area throughout.